The Global Draw has renewed its agreement to be the sole supplier of gaming machines for leading independent Chisholm Bookmakers.

The company will provide machines and content to all 50 of Chisholm’s betting shops, which are located in the North
East of England and in North and
East Yorkshire.

Already a longstanding customer, Chisholm Bookmakers has renewed terms with The Global Draw until 2014.

Managing director Howard Chisholm
said: “Gaming machines are an
essential part of the overall product
offer within our shops and something
our customers value and enjoy.  It matters to us to have access to the best performing equipment and content and The Global Draw delivers on both counts.

“Our relationship with the company has been a happy and successful one, strengthened by bespoke support to assist with machine marketing and promotions.”

Steve Sharp, key accounts director for The Global Draw, added: “We are delighted to renew our agreement with Chisholm Bookmakers.  Their team recognises the significance of machine income and is always extremely proactive when it comes to machine management and techniques for driving revenue.

“Our goal with all customers is to consistently provide good quality, reliable cabinets coupled with engaging and regularly updated content.  Additional functionality following our technology partnership with Videobet will also allow for a further income boost and greatly improve our machine offer for customers including Chisholm’s in the future.”

The Global Draw is currently supporting Chisholm’s to deliver a bespoke incentive programme for its shops.  Summer Mania runs until September and sees staff from the three best performing shops for machine revenues rewarded each month.  An overall winner at the end of the programme will win a VIP trip to see England play at Wembley.

Chisholm Bookmakers is a family owned business which was started in the late 1950s by the grandfather of the current directors.  It has 240 employees and shops in locations including Northumberland, Newcastle, County Durham, Middlesbrough, Scarborough and Beverley.

The Global Draw is a leading supplier of dual screen B2/B3 gaming machines to the UK betting shop market with more than 13,000 terminals operating in around 3,600 shops.  It also has installations in a number of international gaming markets, including mainland Europe, Latin America and the Caribbean.