November 2011

Scientific Games’ Gaming Division Announces its Attendance at ICE 2012

 

LONDON – 06 January 2012

Scientific Games Corporation (Nasdaq: SGMS) is pleased to announce that its Gaming division, which includes The Global Draw, Games Media and Barcrest, will unite to exhibit all together for the first time at ICE Totally Gaming 2012.

Barcrest, a leading supplier of gaming content and machines, was acquired by Scientific Games in September 2011 and is being integrated into the company’s wholly owned UK subsidiaries, The Global Draw and Games Media. The acquisition brought an expansive library of game content to the Scientific Games Gaming division and extended the Company’s reach to bingo halls and arcades, as well as additional licensed betting offices and pub locations. It also expanded the division’s international presence by providing access to the video lottery industry in Italy and the Czech Republic. The Gaming division now supplies, operates and services over 35,000 gaming terminals globally.

Ian Timmis, CEO of Scientific Games’ Gaming division commented, “We are looking forward to ICE because it’s an excellent face-to-face opportunity to communicate how our newly-expanded division enhances the product and service offerings for our customers.”

“Our experienced management team will be on hand to update visitors on how our unique offerings such as unrivalled customer training and promotional support programs, are utilized to help our customers drive efficiency and boost cash box yield.

“We will also be debuting brand new products from our comprehensive library, including exclusive premium games produced by our industry leading in-house content development team, which includes the latest developments for the phenomenal Rainbow Riches game.

“Interactive gaming is a key focus of our group proposition and we’re excited to be showcasing how our product has expanded and how our development of a cross-platform offering provides our customers with a complete gaming experience.”

ICE Totally Gaming is the most comprehensive B2B gaming exhibition in the world with over 400 exhibitors from across the gaming sector. The event will take place from January 24-26, 2012 at the Earls Court Exhibition Centre, London, UK.
The Global Draw, Barcrest and Games Media can be found on stand 4130.

For media interviews, please contact Jayne Stala at Chameleon PR / 020 7680 5500 / tgd@chameleonpr.com